MICHI is a pioneer of change in women’s sportswear by offering optimal performance and luxurious high-end fashion sportswear apparel. As the original innovator of edgy mesh insert and multi-strap sports bras, micromesh paneled performance leggings, and activewear cut-outs, MICHI’s classy fashion forward pieces are an ode to superheroines. All of the collections are designed to empower women to perform to their highest athletic ability.
The utilitarian active lifestyle brand was created in New York in 2010 by founder and creative director, Michelle Watson and is now based in Toronto, with all manufacturing in Canada. Garments are constructed from silky soft, breathable, moisture wicking and durable top performance fabrics yielding from both Italy and Switzerland. Each style line, cut-out and mesh insert flatters and fits the body to be supportive yet comfortable with a natural feel.
MICHI dresses the woman who wants to be different and stand out from the crowd. Whether she is getting into character for a dance class, harnessing her inner warrior to feel powerful for boxing, intending to feel unconstrained yet secure for yoga, or aspiring to embody an Olympian during a run or spin class, MICHI will make her feel confident and empowered so she can perform to the best of her ability.